Bosch’s reorganization of its biggest business unit, Mobility Solutions, into Bosch Mobility will help the mega-supplier prepare for a future in which software, computers and semiconductors are just as important as engines, transmissions and brakes.
Markus Heyn, who will lead Bosch Mobility when the reorganization goes into effect on Jan. 1, 2024, said that while business was good at Mobility Solutions, it was important to create better processes.
"We are trying to reshuffle big parts of our mobility business sector into a setting that is more suitable for the businesses we want to pursue in the future," he said during a video interview with Automotive News Europe at Bosch’s annual news conference this month.
Under the reorganization, there will be seven divisions under Bosch Mobility, covering electric components from seat motors to e-axles; vehicle control such as steering and traction; internal combustion and hydrogen powertrains; computing for self-driving and parking; ECUs and semiconductors; software, especially middleware; aftermarket parts; and electric bicycles.
The goal: Increase automotive revenue to 80 billion euros by 2029 from 52.6 billion euros last year. Bosch is ranked No. 1 on the Automotive News Europe list of the top 100 global suppliers, with worldwide sales to automakers of $49.14 billion in 2021.