FRANKFURT -- Hyundai Group’s luxury brand, Genesis, has named industry veteran Lawrence Hamilton as its new Europe boss.
Hamilton, who has been executive director at the brand’s Canadian operations since 2021, will take up the Europe role on Sept. 1, succeeding Dominique Boesch.
Genesis said Boesch has left the brand to pursue a new business opprtunity.
Since its 2021 launch, Genesis has started sales in Germany, the UK and Switzerland. It plans to open a number of new studios in European cities by the end of this year.
Genesis sold 1,047 vehicles in Europe in the first seven months, according to Dataforce.
The brand plans to go all-electric from 2025.