SEOUL, South Korea – Hyundai Motor has commissioned the Italian design legend Giorgetto Giugiaro to rebuild the Pony Coupe concept from 1974, which the company still considers to be the roots of its design DNA.
The Korean automaker had hired Giugiaro’s company at the time, Italdesign, to design and develop the Pony compact hatchback, which would become Hyundai’s first independent model and South Korea’s first mass-produced car.
The Pony Coupe concept was revealed at the Turin auto show in 1974, and the Pony hatchback went into production in 1975.