PARIS – Renault Group has set a revenue target for the Alpine sports-car brand that could translate to about 150,000 annual sales by 2030.
Alpine, which also includes Renault’s racing activities, has sold just 2,518 cars through the end of October in Europe – but it has only a single model, the mid-engine A110 sports coupe, which is set up for low volume production and will be replaced by a range of full-electric models (see chart, below).
Renault CEO Luca de Meo said that he expects it will take several decades to turn Alpine into a global player from a niche builder.
"Expanding the Alpine brand is a 20 years' journey, as you need two or three generations of models," de Meo said in an interview with Automotive News Europe at Renault headquarters in Paris last month.