PARIS -- Peugeot unveiled its new 408 compact on Wednesday, betting the fastback design will attract consumers suffering from SUV fatigue.
SUVs have been hugely popular in recent years in Europe, reaching a record 46 percent share of new sales in France in May.
But Peugeot believes their ubiquity has created a yearning among some drivers for more originality.
"(Some Peugeot 408 customers) wish for a more original and innovating style than a compact SUV, which they deem too common," the brand said in a statement.