One supplier at this year's CES in Las Vegas linked all the major car brands that used the show to bolster their tech credentials: Qualcomm.
But unlike the hundreds of suppliers that work with automotive companies, Qualcomm is one of the select few that automakers proudly mention by name as a partner.
CES 2023 participants BMW, Mercedes-Benz, Stellantis, General Motors, Volvo, Volkswagen Group software division Cariad, and Sony-Honda's new brand, Afeela, all have established a relationship with the California-based company. Some used CES to stage joint events with Qualcomm.