The broader acceptance of increasingly autonomous advanced driver assistance systems (ADAS) requires an understanding of human psychology and the early inclusion of human-centered design strategies.
That was the one of the key takeaways from a recent TechTalk hosted by Continental that focused on the psychology of mobility.
The key to success, according to the expert panelists, is creating a positive user experience, and to do this the technology has to be simple to use and deliver joy or pleasure.
The second item -- the hedonistic quality of the experience -- is often overlooked, the experts said. Creating joy is difficult to achieve given that the drive assistance solutions available today require the driver pay attention in ways that make the deployment of these systems less attractive.
For instance, some lane keeping assist features may even push back against the driver's attempt to change lanes if the indicator is not used.