Mercedes-Maybach did not unveil a new car on Tuesday, but its new Night Series options program essentially signals an addition to the brand’s ultraluxury lineup.
The Night Series design package allows customers to personalize their luxury vehicles to higher degrees of exclusivity. There are extra options for exteriors and interiors, such as dark chrome and rose gold trim, dark-gloss wheels, jewel-cut surfaces and herringbone wood patterns built into the cabin.
There is also a special startup animation that will appear on the vehicle’s computer interface and unique-hued ambient lighting inside the car.
Night Series treatment is available only on the 2024 Mercedes-Maybach S-Class, the 2024 Mercedes-Maybach EQS SUV and the 2024 Mercedes-Maybach GLS, all of which are expected to have starting prices of around $200,000.
A Mercedes spokesperson declined to confirm when the company will begin taking customer orders on the new options.
Setting aside special stylings for high-paying customers is a lucrative business.
Rolls-Royce has often noted the profitability of its Black Badge subbrand, which it largely credits for growth and record sales in 2022.