Mazda plans to invest $11 billion to electrify its product range by 2030. One example of that transition is the adaptation of the Japanese automaker's renown the rotary engine for the electrification age, showcased by last month's debut of the Europe-focused MX-30 plug-in hybrid. Mazda Europe CEO Martijn ten Brink explained why his division will play a leading role in the company's EV shift during an interview with Automotive News Europe Correspondent Andrea Malan at the recent Brussels auto show.
Mazda's new midterm plan calls for it to accelerate its move toward electrified powertrain for the entire product range. Has the company set a date for when it will stop selling combustion cars in Europe?
We have the same date as all brands: 2035 [which is the year when the EU's sales ban for cars with internal combustion engines is set to take effect]. I think the journey until then should be relatively flexible from our side, adopting a curve that reached that 100 percent goal by 2035.